It all starts with faith

My father, Geronimo, the cheerful 'stash man on the left, grew up Michoacan, Mexico, as the oldest of 15 children.

 

Unfortunately, he couldn't finish elementary school due to his family's financial struggles. He had to dedicate his time to helping his parents raise the family.
My Dad made a promise to himself that no future generation would lack the opportunity, or resources, to achieve their educational dreams.

 

In 1974, my grandfather had the chance to buy a local paleteria, he saw this as an opportunity to lift his family out of poverty. Then, in February of 1980, my grandfather gifted this paleteria to my Dad.

 

With the support of my mom, Dora Maria, his first paleteria thrived, leading him to expand with a second location.

Although my Dad never had the opportunity to return to school, all of his hard work and dedication allowed his siblings the opportunity to graduate from high school, some even having the opportunity to obtain higher education.

 

It was always important for my siblings and I to do well in school in honor of our parents, we all went on to gain our higher degrees within the medical field. 

When my family and I immigrated to the United States, I knew that I wanted to do something that honored both my family and my culture. 

Today I have the privilege of living out my american dream as an entrepreneur with a craft that has been in my family for multiple generations.